Marketing Manager

Job Title: Marketing Manager

Job Summary:

The Marketing Manager will lead product marketing initiatives, strengthen brand positioning, increase market share, and drive sales growth through effective promotional campaigns and distribution support.

Key Responsibilities:

• Develop and execute product marketing strategies.
• Plan promotional campaigns and product launches.
• Conduct market research and analyze consumer behavior.
• Coordinate with sales teams and distributors.
• Manage branding, packaging, and promotional materials.
• Monitor competitors and identify market opportunities.
• Handle ATL, BTL, and digital marketing activities.
• Build relationships with retailers, distributors, and agencies.
• Manage marketing budgets and campaign effectiveness.
• Track sales performance and prepare marketing reports.
• Improve customer engagement and brand awareness.
• Support pricing and product positioning strategies.
• Coordinate trade promotions and dealer incentive programs.
• Ensure consistent brand identity across all channels.

Skills Required:

• FMCG Marketing
• Brand Management
• Consumer Insights
• Market Research
• Digital Marketing
• Trade Marketing
• Communication
• Analytical Skills